myWalgreens Members Can Now Donate Cash Rewards to Charity
To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to organizations with similar values and improve local communities’ overall well-being.
Walgreen’s Supports Local Nonprofits
Walgreens collaborated with in/PACT, a charitable giving platform that empowers customers to direct rewards to charities of their choice, and the GoodCoin Foundation, to create and launch the cloud-based charitable giving solution within its loyalty program, allowing the company and its more than 100 million loyalty members to give back directly to the communities where they live.
“At Walgreens, we aim to make a positive impact on the communities in which we serve every day. That’s why we are thrilled to offer this simple but innovative opportunity to support the unique and local needs of every community in America through the work of hundreds of local nonprofit partners. Launching this new donation capability with in/PACT allows Walgreens and our customers to give back to organizations with similar values and improve the overall well-being of local communities.”Alyssa Raine, Group Vice President of Customer Marketing Platforms, Walgreens.
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Members Donate Cash Rewards to Charity
Throughout the year, hundreds of local nonprofit partners from across the country will appear on myWalgreens, the largest health, and well-being-centered loyalty platform, as charities of choice. The nonprofit organizations are selected as they align to Walgreen’s broader community strategy focused on youth, community & social impact, and health equity.
“We see ourselves as being part of the movement to democratize giving. Part of that is creating more opportunities for more people to give more often to more charities. There’s no doubt that large, national nonprofits do important work, but we specifically showcase the work that local nonprofits are doing in their communities. On that notion of democratizing giving, an important part of our platform with Walgreens is that we are not only able to help people in their communities give, but we also help with the discovery and education around local nonprofits and the important work they’re doing.”John McNeel, Co-founder and CEO, in/PACT.
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Rotating every 90 days, customers will see three local nonprofit charities, as well as a national nonprofit partner, when they visit Walgreens online or through the myWalgreens mobile app. Nonprofits will appear based upon a customer’s identified local store location. Walgreens Cash rewards may be donated in any dollar amount to a single organization or customers can choose to spread it amongst the nonprofit options. Partners will change regularly to allow customers to support a variety of organizations in their local community.
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To make a donation, myWalgreens members can visit mywalgreens.com and log in to their accounts. Customers that are not currently myWalgreens members but wish to join may visit the same link for more information.
Filed under: Loyalty Marketing, LoyaltyBlog