Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program

MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help provide meals to children struggling with food insecurity.

MOD Pizza Rewards program allows customers to pay their reward forward to help tackle childhood hunger.

How MOD Rewards Works

MOD Pizza customers can now earn points towards free menu items with new app and new loyalty program.

• Every dollar spent at MOD Pizza on eligible purchases is good for one point towards a reward
• A free item is earned at 150 points
• Exclusive offers for MOD Rewards members
• Easy to reorder favorite menu items  
• Customers will receive 75 points for downloading and signing up for an account through the MOD app.

Related Article: Mobile Loyalty Isn’t Coming, It’s Already Here

“Customers are doing more with their phones, and our new app will make MOD Pizza more accessible to our guests while allowing us to reward them for their loyalty. With just a few taps, it’s easy to build a customized pizza or salad, select a convenient pick-up time and make a payment,” said Kevin Flaherty, vice president, digital at MOD Pizza. “The app enables customers to order ahead easily by keeping track of their favorites, and rewards can be earned across platforms including the app, online orders or by scanning a store receipt.”

We're REWARD-ing you all week long! Who would you REWARD and invite out for pizza? Respond to this tweet with your answer + #MODRewards & 25 people will get 2 free pizza vouchers ?? pic.twitter.com/SOq2g1MMKo

— MOD Pizza (@MODPizza) February 27, 2019

Shared Values Build Brand Loyalty

Overall, Customer Insight Group is seeing a rise in consumer expectations for brands to take a stand and lead the movement for change and address critical issues. Consumers want brands to be authentic in their corporate social responsibility by addressing how the issue is aligned with the brand’s core value and how it affects customers, products, manufacturing, and the communities in which the brand operates. Brands that are inviting consumers to join them in action are being rewarded with more conversations, new buyers, and greater customer loyalty.

Corporate Social Responsibility:MOD Pizza + Generosity Feeds

To continue Mod Pizza’s commitment to being a people-first brand and a force for positive change in the communities it serves, MOD Rewards includes a key feature that allows customers to donate rewards to Generosity Feeds, a non-profit committed to addressing childhood hunger. Customers can simply choose to “pay it forward”, and MOD will redeem the customer’s reward and make a $2 donation to Generosity Feeds. This dynamic integration extends the Company’s and its various franchisees’ ongoing collaboration with Generosity Feeds, which to date has provided nearly half a million meals to children in MOD communities – with the goal to help create one million meals by the end of 2019.
            
Added Ally Svenson, MOD co-founder and chief purpose officer: “When concepting MOD Rewards, we saw the opportunity to invite our customers to join us in tackling the critical issue of food insecurity. If we can help even a small percentage of these children, then we’re accomplishing our real goal at MOD – to use the business as a platform to make a positive impact in the communities we serve.”  

Related Article: 6 Quick Tips to Increase Loyalty Program Participation

Filed under: Loyalty Marketing