Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program

Hospitality group Millennium Hotels & Resorts, announced the launch of its new My Millennium Guest Reward Program. Millennium Hotels & Resorts has considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards has been added to the new loyalty program, including shopping vouchers at Apple Store, Google Play, Amazon and Marks & Spencer. Exclusive experiences with a wide range of partners will enrich the potential of the program, from exclusive partnerships with Chelsea Football Club, to accessing special shows at the Hudson Theatre in Broadway or discovering Rotorua away from the tourist areas.

RELATED ARTICLE: Trends Shaping the Next Generation of Loyalty Programs

How My Millennium Rewards Program Works

The key features of the new My Millennium Guest Reward Program include:

• Exclusive redeemable experiences with a wide range of partners (i.e. exclusive partnerships with Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
• An exciting selection of new redeemable lifestyle rewards (i.e. shopping vouchers form Apple Store, Google Play, Amazon and Marks & Spencer)
• Member exclusive rate, better than through any other available channels
• Points double every 10 nights, equivalent of a free night for every 10 paid
• Celebration treats on birthdays and other special occasions
• Enhanced stay experience using My Points, immediately redeemable at the point of booking, such as room upgrades, discounted amenities & services, as well as digital vouchers

Experiental Rewards: Key to New Loyalty Program

“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories.”

Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer. 

RELATED ARTICLE: 7 Strategies to Get Your Customers to Join Your Loyalty Program

Filed under: Loyalty Marketing