Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program
Hospitality group Millennium Hotels &
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How My Millennium Rewards Program Works
The key features of the new My Millennium Guest Reward Program include:
- Exclusive redeemable experiences with a wide range of partners (i.e. exclusive partnerships with Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
- An exciting selection of new redeemable lifestyle rewards (i.e. shopping vouchers form Apple Store, Google Play, Amazon and Marks & Spencer)
- Member exclusive rate, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, immediately redeemable at the point of booking, such as room upgrades, discounted amenities & services, as well as digital vouchers
Experiental Rewards: Key to New Loyalty Program
“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories.”
Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer.
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Filed under: Loyalty Marketing