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Caesars Updates Player Rewards Program

Caesars Casion Player Reward Program
Source: Caesars Rewards

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program.

With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Caesars Rewards. Caesars’ mobile app, Play by TR, will become “Caesars Rewards Mobile App” in mid-February, and Caesars Rewards Visa, Caesars Rewards Live Events and others will follow.

Caesars Updates Casino Loyalty Program — Caesars Rewards

Through the new loyalty program, members will have access to new ways to earn complimentary hotel stays, including international stays at Caesars’ newest luxury resorts in Dubai. Members will also have new access to special events such as private New Year’s Eve parties throughout the U.S., golf outings with celebrities, famed sporting events and much more through Caesars Rewards partners.

Related Article: How to Keep Customers Coming Back Again and Again

Additionally, both gaming and hospitality Caesars Rewards members earn credits through slot and table play, hotel stays, dining, entertainment purchases, shopping, spa treatments, golf and much more that can be redeemed for even more of their favorite experiences and amenities at more than 45 Caesars resorts and casinos around the world.

Tierred Loyalty Program Ceasars Rewards

All Total Rewards members will be automatically transitioned to Caesars Rewards on Feb. 1. Caesars Rewards will feature the same membership tiers as the previous program (Gold, Platinum, Diamond and Seven Stars) and tier earning criteria. Members can pick up their new Caesars Rewards cards at any Caesars Rewards Center beginning Feb. 1.

Sallie Burnett
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