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Buckle Launches Updated Rewards Program

the Buckle improves loyalty program

Rewards should be effortless, they’re a bright spot, a little thank you for shopping, and with that in mind, The Buckle, Inc. (“Buckle”) simplified the process. Buckle’s newly updated rewards program, Buckle Rewards, launched October 19, allowing guests to earn, track, and redeem points through one platform, in real-time.

“Buckle Rewards empowers the guest and truly is ‘rewards your way. This program enables guests to earn, track, and redeem rewards how they want when they want.”

Cindy Casper, Director of Loyalty Programs and Sales Audit

Buckle’s 2019 annual report noted that the “Buckle has a coordinated effort to amplify value and relevance through the brand image, voice, and experience is presented in-store window displays and merchandising presentations throughout the store, on digital commerce platforms, and at off-site activities to enhance and differentiate the Company brand’s image. Promotions such as sweepstakes, gift with purchase offers, and special events are offered to enhance the guest’s shopping experience.

Seasonal guides, featuring current fashion trends and product selection, are distributed in the stores, at special events, and in new markets. Buckle partners with key merchandise vendors on joint advertising and promotional opportunities that expand the marketing reach and position Buckle as the first-choice for these specialty branded fashions.” The tiered loyalty program is designed to build and strengthen the Buckle’s relationship with loyal guests.

Revamp Loyalty Program

Tiered Buckle Rewards Program Benefits

There are three tiers in the program. Once a guest joins, they become a “member,” their benefits expand as they upgrade to the next tier.

the buckles tiered loyalty program

Buckle Rewards Credit Cardholders

buckle credit card premier perks

All Buckle Rewards members receive a $10 reward for every 300 points earned. Those who choose to become a Buckle Credit Cardholder (“Premier” and “Premier +”) earn rewards even faster, with up to three times the points depending on their tier. Buckle Credit Cardholders also have the benefit of free shipping on qualifying purchases.

how to develop a tiered loyalty program
Sallie Burnett
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