Bruster’s Real Ice Cream Upgrades Loyalty Program
The new Sweet Rewards loyalty program provides customers with two easy ways to join by either downloading the Bruster’s App or registering online at BrustersSweetRewards.com. Members receive a $3 reward just for joining, earn 1 point for every $1 spent and at 50 points will earn a $5 reward, plus more exclusive offers for members.
“Bruster’s goal is always to have our franchisees be successful from the day they open their doors. Our new Sweet Rewards loyalty program is an important marketing initiative to aid in their success,” said Jim Sahene, Chief Executive Officer, Bruster’s Real Ice Cream.
For close to 30 years, Bruster’s has worked to develop its franchise operations largely by protecting the integrity of its brand, developing brand enthusiasts and helping individual store owners drive sales. Bruster’s leaders wanted to move from a long-time eClub to a more modern, full-scale loyalty program that would enable its franchisees to take advantage of data analytics and mobile technology to uncover opportunities for increasing revenue.
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Prior to the program launch, Bruster’s had invested in new NCR Silver POS systems and scanners in each location. The new technology integration enables store personnel to instantaneously scan the mobile Bruster’s app or identify a customer through phone number look-up on the POS system. “By teaming up with Paytronix, Bruster’s can be more strategic about how it influences buying decisions through relevant customer engagement,” said Jennifer Brinker, Vice President of Marketing, Bruster’s Real Ice Cream.
Customer Insight Group is seeing a lot of companies upgrading or updating their loyalty programs to include more personalization and real-time earning and redemption. “With the data collected from the Sweet Rewards program, Bruster’s Real Ice Cream can maximize the relevancy of their promotions and personalize rewards, so the customer feels more connected to the brand”, said Sallie Burnett, chief marketing strategist at Customer Insight Group.
Filed under: Loyalty Marketing