Bebe® unveiled its the new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com website. In 2017, bebe closed all of its brick-and-mortar stores to focus solely on offering its products online.
The rollout of the new online shopping experience is the latest move in its evolving e-commerce strategy, focused on streamlining business operations and driving direct-to-consumer sales.
The revamped bebe.com focuses on personalization and discovery, featuring beautiful imagery and content designed to inspire, entertain and educate the guest. Its mobile-responsive design, intuitive user interface and underlying analytics platform make it easy for customers to uncover new products, get recommendations and access deals based on their interests and then to purchase from any device.
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The online store will also roll out additional product categories and accessibility in multiple languages, building on Bebe’s unique strength in its commitment to serving its diverse and inclusive customer base.
Bebe Updates Clubbebe Loyalty Program
As part of the new experience, the specialty retailer updated its loyalty program,
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