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Krispy Kreme Rolls Out Mobile Rewards Program

Krispy Kreme Guests Get Special Location-Based Invitations, Offers and Rewards with New Mobile Rewards Program

Customers can use the app to find and mark their favorite location, receive notifications when the famous Krispy Kreme “Hot Now” Light is on, and earn rewards with each visit. Krispy Kreme has been rolling out this solution across the United States over the past few months and it should be available in all U.S. markets by the end of the year.

“Our goal in developing the Krispy Kreme Rewards program was to enable guests to experience the joy that is Krispy Kreme and earn rewards for their loyalty,” said Tony Thompson, Krispy Kreme’s President and CEO. “It is critical for us to know our guests more personally and our mobile app provides the data that helps us meet the needs of today’s consumer.”

Members will also be eligible for other benefits throughout the year including exclusive offers and promotions and a special treat for their birthdays. They can choose from a variety of ways to pay and earn points, including the app’s stored-value function, cash, credit/debit cards or gift cards.

Source: NCR Corporation

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Mary Shaw