Kellogg’s has made changes to its Kellogg’s Family Rewards program. Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards. Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points which may be redeemed for high-value coupons, gift cards, sweepstakes, and merchandise. Members can also donate to U.S. K-12 schools or a variety of hunger-relief charities.
Kellogg is the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning to collect points for the purchase. With these technology enhancements, points for Kellogg foods purchased at U.S. retailers with participating frequent shopper programs will automatically be added to members’ Kellogg’s Family Rewards accounts, when shoppers link their retailer membership number to Kellogg’s Family Rewards. For purchases at retail locations without participating frequent shopper programs, members can simply take a photo of their receipts with their mobile phones and text or upload them to Kellogg’s Family Rewards to collect their points. Members can also use a digital camera or scanner, and upload receipts from their computers if they prefer.
Programs like Kellogg’s Family Rewards have become an important part of the U.S. retail landscape, driving consumer engagement with the companies whose products they purchase. According to AC Nielsen, more than 60% of U.S. households say loyalty programs are important in their shopping decisions. However, despite their popularity, one of the challenges people have with these programs is collecting and entering points tied to purchases.
[Source: PR Newswire]
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