JCPenney’s New and Improved Rewards Program
With the new program, customers can earn reward points and receive special members-only benefits in-store, online, or via catalog. Members will automatically receive points from purchases on any one of three personal or credit debit cards registered online for the program, eliminating the need for an additional loyalty card.
No Cap on $10 Rewards and Points That Don’t Expire
With the new JCPenney Rewards program, every time a customer earns 200 points, the customer will receive a $10 reward, valid for a minimum of 45 days. There is no cap on the number of $10 rewards customers can accrue in a month and any remaining points will continue to roll over each month, as long as the customer remains an active JCPenney shopper. The $10 rewards can be used on a future JCPenney purchase in store and online at jcpenney.com.
JCPenney credit cardmembers are automatically enrolled in the program and will earn one point for every dollar they spend. JCPenney Reward members who use any other form of payment will earn 1 point for every $2 they spend.
Enticing, Member-Only Benefits
Customers receive an array of exclusive benefits as a JCPenney Rewards member. Members can expect special offers throughout the year, from member-only prices for select merchandise to limited Sephora inside JCPenney sample product offers and even an extra coupon to use on their birthday. Furthermore, during bonus reward events, all members can receive $10 bonus rewards for every $50 spent up to $150.
With JCPenney cardmembers shopping JCPenney more frequently and spending over 2.5 times as much as other customers, JCPenney has added more incentives for customers to become cardmembers. Under the new JCPenney Rewards program, JCPenney credit cardmembers will receive additional benefits such as exclusive coupons and invitation-only shopping events, including more than 150 exclusive cardmember savings days. In fact, credit cardmembers shopping the retailer’s Cyber in July sale this week will enjoy an additional 30 percent off when they use their JCPenney credit card on top of an array of enticing online-only deals.
Furthermore, Gold and Platinum cardmembers receive extra benefits such as a passbook of coupons, which includes a “Pick Your Own Sale Day,” along with additional coupons and special offers. Platinum cardmembers also receive a special “thank you” offer, Sephora inside JCPenney bonus point events and Platinum Appreciation sale days. Gold and Platinum cardmember status will now be determined by the customer’s annual spend, regardless of how many times a customer shops JCPenney or JCPenney.com throughout the year.
Manage Rewards Anytime, Anywhere
JCPenney has consolidated its JCPenney Rewards website with jcpenney.com – all members need to remember is: jcp.com/rewards. Through one single sign-in, a member’s rewards automatically appear at checkout and the customer can choose to apply them to their purchase with one simple click. JCPenney Rewards members will be notified by email when they have earned a reward.
Additionally, members can manage their JCPenney Rewards account in the newly redesigned JCPenney mobile app. Members can easily access their $10 rewards in the app’s user profile and view how many points until their next reward. Much like the desktop version, a member’s rewards automatically appear at checkout when shopping in the app. When checking out in a store, customers can simply ask an associate to scan the barcode of their $10 reward directly from the app on their smartphone.
The app also includes a barcode with the member’s JCPenney Rewards identification number. Store associates can scan the barcode to look up the customers’ JCPenney Rewards account to ensure they receive points for their store purchase. A member’s $10 rewards will automatically be stored within the app’s new digital wallet feature, where app users can also scan their JCPenney coupons and gift cards to store all their JCPenney savings one convenient location. Futhermore, JCPenney credit cardmembers can enjoy the convenience of paying their bill within the app.
To encourage JCPenney Reward members to take advantage of these new features on the app, members that download the JCPenney app for the first time from July 16-Aug. 31 will receive a $10 reward.
Times have changed, the economy has changed, and your competition is barking at your heels. How can you leverage a loyalty program to keep your customers out of your competitors’ reach? Here are some great resources:
Filed under: LoyaltyBlog