Jamba Juice has announced that its Insider Rewards program has reached the 1 million member milestone since its launch five months ago. According to a company spokesman, this significantly outpaces the enlistment rate of industry leaders. Jamba says it anticipates reaching 2 million Insider Rewards members by early 2015.
During the same week that Jamba celebrated one million JIR members, the Company also gave away the millionth free beverage in its “Million Free Juice or Smoothie Giveaway”, in which consumers were able to get a free beverage using the ISIS mobile wallet. The two programs are not tied to each other, but both are aimed at attracting and rewarding loyal Jamba consumers.
“The outstanding success of these two programs strengthens our commitment to meet the needs of today’s time-constrained and technology-savvy consumer through the use of innovative technology,” James D. White, chairman, president, and CEO of Jamba Inc, said in a press release. “We have reached an era where adopting innovation in technology is as important as innovation in product development. The rapid growth of our Insider Rewards loyalty program will enable us to more quickly mine valuable consumer insights and information, thus allowing us to better serve our customers’ needs.”
[Source: Jamba Juice]
Filed under: Brand Loyalty