It’s All About the Customer Experience in 2009
Posted by Sallie Burnett
At the NRF 98th Annual Convention & Expo, senior execs from PetSmart, Urban Outfitter, and Retail Horizons discussed how to keep customers in these tough economic times. These retail execs echoed the advice given in my previous post about Wawa’s customer experience management strategies.
According to Retail Horizons: Benchmarks for 2008 and Forecasts for 2009, a study released by the National Retail Federation the annual convention, customer satisfaction is a top strategic priority for 69% of the 400 respondents from 153 retail companies.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Customer Experience