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Hertz Goes Global With Gold Plus Rewards Program

Hertz, the world’s largest general use airport car rental brand, has expanded Hertz Gold Plus Rewards, the company’s customer loyalty program, into three additional global markets. Now Hertz Gold Plus Rewards participants can earn and redeem their points for rentals in Australia, New Zealand and Brazil. Gold Plus Rewards provides customers with a wide range of flexible reward options including points that won’t expire, ‘AnyDay’ reward options that have no blackout periods, easy online redemption on hertz.com, point accrual for international rentals, and a wide variety of car rewards including cars from Hertz’s Adrenaline and Prestige Collections.

“With the addition of Australia, New Zealand and Brazil to Hertz Gold Plus Rewards, we have taken another step in expanding our customer loyalty program across the globe,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “More importantly, we continue to make Gold Plus Rewards faster, easier, more flexible and a greater value to our members in the U.S. and Canada and around the world.”

The new additions come on the heels of expanding the European market with four additional countries, including Switzerland, Belgium, Netherlands and Luxembourg. In the past two years the program expanded to more than 15 countries and territories around the world.

Hertz Gold Plus Rewards is a fast, easy, and flexible way for members to earn free rental car days. Members who elect to earn Hertz Gold Plus Rewards Points earn one point per U.S. dollar or its equivalent spent on qualifying Hertz rentals. Free weekend rental days are earned for as few as 500 points in the U.S. and Canada, making Hertz Gold Plus Rewards one of the fastest ways to free travel of any travel rewards program. Points are tracked automatically, don’t expire with rental activity, rewards are not subject to blackouts and can easily be redeemed online. Members have a wide choice of rental lengths and car types including Hertz Collection vehicles like America’s favorite muscle cars from the Adrenaline Collection; hybrid vehicles from the Green Traveler Collections, or even high end luxury vehicles like the Mercedes E Class, the Infinity FX35 or Cadillac SRX from the popular Prestige Collection.

Gold Plus Rewards has AnyDay Rewards with no blackout dates, allowing members to use points at any time. Members also have the flexibility to use their points when it is convenient for them as Gold Plus Rewards Points do not automatically expire. Each time a member earns or redeems points, their points renew for an additional 24 months which means they do not have to worry about points expiring.

For Gold Plus Rewards details, customers simply need to visit www.HertzGoldPlusRewards.com.

How are you evolving your loyalty program’s customer engagement? If you haven’t given the next phase of your loyalty program much thought lately, let the experts atCustomer Insight Group help you with a Loyalty Program Audit.

[Source: Hertz.com]
Sallie Burnett
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