Giant Eagle, a multi-format food, fuel and pharmacy retailer, has revised its digital marketing and engagement strategies to include more interactive tools that are tailored to specific customer segments. Omni-channel retailing represents the best opportunity for brick & mortar retailers to keep pace with these omnichannel browsing and buying behaviors by creating a personalized and compelling experience across digital and physical channels.
The new, mobile-optimized Giant Eagle website features a variety of resources to help enhance the shopping experience, according to Donna Pahel, Director of Digital CRM for the retailer. For example, online shoppers can tap into the site to access a digital weekly circular, coupons, product catalog, shopping list tool, and menu planner. Using these highly personalized features, consumers now are engaged through the entire purchase lifecycle.
[Retail Touchpoints 9/5/2013]
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