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Game On! GameStop Loyalty Program Takes Off

GameStop’s loyalty program, PowerUp Rewards, now has 20 million members taking advantage of its unique rewards and benefits. PowerUp Rewards is one of the fastest growing loyalty programs in retail, reaching this impressive milestone before its second anniversary.

“The velocity of PowerUp Rewards enrollments has exceeded our expectations,” said Paul Raines, chief executive officer of GameStop. “We are proud of this accomplishment, and excited about creating and establishing a strong relationship with the world’s largest video game community.”

PowerUp Rewards members have embraced the program by logging more than 330 million games into their individualized game libraries. In the past twelve months, the average PowerUp Rewards member has been offered more than $2,000 worth of exclusives, extras and points-earnings opportunities. Members have access to a catalog of unique gaming swag and rewards at www.PowerUpRewards.com.

Each month, members are eligible for the latest GameStop® Epic Reward Giveaway™ by transacting in-store or online at www.GameStop.com. In August, members have a chance to win an all-expense paid trip to the United Kingdom with the EA Sports Player Performance Barclays Premier League Getaway. Past winners have been rewarded with once-in-a-lifetime prizes including:

  • A trip to the 2012 Olympic Games in London
  • Being included as a character in the next iteration of Ubisoft’s Assassin’s Creed, complete with full body scan and voice recording
  • The opportunity to crush cars in a tank as part of Activision’sCall of Duty: Modern Warfare 3 experience
  • A trip to Los Angeles to live the life of a rock star in Rockstar Games’ L.A. Noire, which included a chauffeured Bentley and shopping on Rodeo Drive
[Source: GameStop]
Sallie Burnett
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