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Finish Line Boosts Customer Loyalty with New App

The Finish Line, a premium retailer of athletic shoes, announced the launch of its new mobile app aimed at providing services and conveniences that reward Winners Circle loyalty program customers with points and loyalty perks.

Finish Line Boosts Customer Loyalty with New App
The new Winners Circle customer loyalty app reinforces brand interactions, improves customer service and sales, and also provides timely information about customers’ favorite product releases.

“We closely examined the needs of our customers and created features within this app that make it easy for them to keep tabs on their Winners Circle points, rewards, and special offers,” said Danielle Quatrochi, Finish Line’s Vice President, Digital. “This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly. We’re excited to offer them details that assist in the decision-making process right from their smartphones.”

The new app is an important component of Finish Line’s strategy to deepen the understanding of the customer, inform enterprise decisions and encourage loyalty and sales, and incorporates the in-store sales associate in the overall customer engagement. For example, using geo-location technology, customers can get push notifications and information about nearby stores including real-time visibility into inventory to determine if a specific item is in stock and available for purchase. The app also enables customers to make purchases directly from the store’s website no matter where they are.

[Source: Finish Line]

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Mary Shaw