Improve Merchandise Relevancy with Customer Insight
Posted on February 23, 2009 by Sallie Burnett
Now more than ever, businesses are turning to strategic analysis of customer data to gain more actionable insight into what is motivating and driving how customers behavior. Customer insight is enabling organizations to create relevance for their customers by learning how they think; what they buy; what they use; and how they want to relate with the enterprise. At the Annual NRF Convention & Expo in New York, Clarence Kelly, Executive VP, Director of Planning & Allocation, share how JCPenney is managing their customers more effectively and creating stronger relationships, better financial returns, and more efficient service.
Keynote Speaker | Loyalty Consultant | Customer Loyalty Thought Leader | CEO at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group, a strategic marketing firm that leads the way in the evolution of how companies engage their customers and earn their long-term loyalty. Sallie has more than two decades of strategic consulting experience helping some of the world’s leading companies engage, keep, and grow more profitable customer relationships.
Filed under: Emerging Marketing Strategies