Dunkin’ Donuts, launches a new DD Perks® Rewards program, offering guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. By early February, the DD Perks program will be fully integrated into the Dunkin’ Mobile App for mobile payment.
Dunkin Donut Customers Get Rewarded — DD Perks
With DD Perks, guests will earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of choice, redeemable at participating Dunkin’ Donuts restaurants. Additionally, throughout the year DD Perks members will receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases. DD Perks members can also share their free medium beverage reward coupon with friends, family and colleagues to keep them running on Dunkin’.
The Dunkin’ mobile app also allows guests the option of sending virtual Dunkin’ Donuts Cards to friends, family and colleagues via text, email or Facebook. The app is available in the Apple App Store and Google Play.
Filed under: Brand Loyalty