Dunkin Donuts Launches New Rewards Program
Dunkin’ Donuts has announced that its DD Perks rewards program, which was launched earlier this year, has surpassed the 1 million member mark.
To celebrate, Dunkin’ Donuts is automatically depositing 100 bonus points directly into the accounts of all existing DD Perks members, as well as 100 bonus points to new members who enroll between June 4 and June 10. Additionally, the lucky customer who is the one millionth DD Perks member will receive free coffee for a year and a personalized Dunkin’ Donuts gift card.
“Our loyal guests are the essence of the Dunkin’ Donuts brand, and DD Perks enables us to thank these guests for their ongoing business and provide them with product offers that are specifically tailored to their needs,” John Costello, president of global marketing and innovation for Dunkin’ Brands, said in a press release. “Guests are responding very positively to DD Perks as evidenced by the fact that we achieved one million members, less than five months after the launch of the program. Our goal is to more than double that number by the end of this year by offering guests one of the most robust, relevant and easy-to-use loyalty programs in the marketplace.”
Filed under: Brand Loyalty