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Do You Pass the Relevancy Test?

Consumers have a lot of choices these days. So many, in fact, that it can be easy to become overwhelmed and indifferent to all the screaming advertisers do to get their attention. Only thing is — screaming is not going to gain you customer trust. Relevancy will.

Essentially, consumers feel that they’re drowning in information and choices. And not all of them feel compelled to educate themselves about the differences between all those choices. Pair that with the dwindling trust consumers feel for brands, as they always feel they are being “sold to”. This sentiment is the very reason why social media has become so popular and has provided an outlet for brands to connect with customers in a less traditional and more genuine way. Even if social media is not the main part of your customer relationship strategy yet, understanding your customer is the key to customer loyalty and long-term success.

Did You Know?

95% of consumers don’t trust advertising

54% feel that companies are only interested in selling products and services, not whether the product or service is right for the individual

16% feel that companies are genuinely interested in them

23% think that companies do not listen to consumers and their needs

So what tactics have you employed to ensure that you understand your customer better and are relevant to their needs? To help you get your arms around this idea, Customer Insight Group has developed an informative white paper titled “Customer Knowledge as the Wellspring of Innovation.” Key takeaways include:

  • Steps retailers must take to engage customers
  • The five basic questions you must answer first about your customers
  • The necessary information required to develop a holistic customer relationship
  • Real-world success stories

To download this and other free white papers on how to engage, keep and grow your customer relationships, visit www.customerinsightgroup.com/white-papers.

Editorial Staff