Fast-casual chain Dickey’s Barbecue Restaurants Inc. has announced it will scale-up its loyalty program across its more than 400 franchise locations nationwide.
The fully branded program will feature custom images of the franchise’s most popular barbecue menu items on a Spendgo touchscreen placed at each point of sale register. Customers, who input their phone numbers on the interactive display, will immediately start earning rewards and personalized offers. A separate kiosk tablet station will be set up in each store incentivizing customers who complete an online profile with bonus points.
“In today’s fast-paced, quick-serve environment, creating a relevant brand takes innovation,” Roland Dickey, Jr., president, and CEO of Dickey’s Barbecue said in a press release. “Our goal is to turn all of our guests into loyal brand champions through a state-of-the-art national loyalty program.”
Dickey’s Barbecue franchise was recently named the “fastest-growing restaurant in the country” by Technomic. Source: Dickey’s Barbecue Restaurants Inc.
Filed under: Brand Loyalty