Physical retail stores are still relevant!
Finding from the 2015 TimeTrade report indicate that consumers are looking to the in-store experience to help them validate their final purchasing decisions.
In addition, high personalization is one of the trends in retail business in 2016. The more the e-commerce is overtaking the physical shops, the more customers value a personal contact with the vendor. According to a TimeTrade research on retail trends for 2016, 38% of respondents have never bought anything using their phone or any other mobile device.
How many times in the last year have you bought something using a phone or mobile device, which you could have bought in a store?
Even though social media are popular marketing platforms, the consumers remain quite passive regarding s-commerce. According to Euromonitor International’s survey, consumers are not actively engaging with the brands. The same applies to purchases made via social media websites – only 25% of respondents bought an item there.
Following from the data above, online channels are probably not the best ways to persuade your customers to make an action or buying decision.
7 Tips How to Make Customers Fall in Love With You
The infographic 7 Tips How to Make Customers Fall in Love With You below made by epossystemsguide.co.uk highlights the secrets of how to establish a valuable relationship with your customers.
Lenka Tumova is the Communications Assistant at Market Inspector, the leading B2B digital marketplace for businesses and institutions in Europe. Market-Inspector.co.uk is part of the Danish online marketing company, AWM Network. AWM Network operates a number of other Internet services, as well as providing and advising on online marketing strategies for a number of Danish companies.
Filed under: Customer Experience