Rams Rewards, a free program rewards members for downloading the Ram Ruckus app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online.
“We are excited to launch the Rams Rewards program for our fans,” said Jason Layton, senior associate athletics director for sales and marketing. “Rams Rewards allows members to be rewarded for what they are already doing as Rams fans”.
Members can immediately earn points for connecting on social media, downloading the Rams Rewards app and more. Rams Rewards will have daily contests for the first 30 days of the program that members can enter for a chance to win prizes. Once enrolled, members will already have enough points to enter contests for autographed memorabilia, tickets and merchandise. The first drawing begins on Friday, Aug. 22. In addition to contests, fans can redeem points for Rams gear, tickets, gift cards, merchandise and discounts.
[Photo and Article source: Colorado State University]
Marketing to Millennials
Interested in marketing to College Millennials? You also find these articles of interest:
- Infographic: Why Marketing to College Millennials Pays Off
- Millennials Spend 18 Hours a Day Consuming Media
- Study: Top 10 Retail Loyalty Programs for Millennials
- Study: Brand Loyalty Of Millennials
Want to learn more about loyalty marketing? Checkout these resources:
Filed under: Brand Loyalty