CheapTickets.com, has launched a rewards loyalty program that puts money in members’ accounts for booking hotels stays in participating CheapCash hotels around the world.
The new CheapCashSM loyalty program, central to the new consumer offerings, is for deal-seeking travelers who are intent on saving money on every trip. Travelers can earn $50 in CheapCash when booking any flight on the CheapTickets.com website. If booking through the CheapTickets’ mobile app for iOS and Android, members can earn on both air and hotel – $75 when booking a flight ($50 plus an additional $25 app bonus) and $25 when booking a hotel. The CheapCash currency can be redeemed against stays in tens of thousands of CheapCash hotels in destinations around the world. CheapCash can be used immediately after booking, or within 30 days, but members have one year from the date of booking to complete travel.
“CheapTickets.com’s customers are deal seekers. So, we spent the past year talking to value-focused travelers and listening to what they said about the types of programs they like and what they consider a great deal. They told us travel programs and deals had to be straightforward and easy to understand. They also said they go to great lengths – visiting and revisiting lots of sites over multiple days – to find the very best deal and once they see it, they grab it,” said Gayle Pigatto, general manager of CheapTickets.com. “The CheapCash program was designed specifically for that customer – the ultimate deal seeker. Since the CheapCash program launched in beta in April, the program is saving customers about 13 percent on average and of those customers who redeem CheapCash, nearly one-third do it the very same day. The initial results show that we have created a program perfect for those customers who are seeking a deal and looking to save right now.”
The CheapCash program is free to join with just one click at check out. There are no blackout dates and no earn or redeem hurdles. CheapCash can also be combined with other promotions, sales and offers such as the refreshed Cheap of the Week program – a weekly deal that gives customers up to 20% off of CheapTickets.com’s best hotel deals.
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Filed under: Brand Loyalty