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Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness

This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities.

“No one should face breast cancer alone, so Kroger is proud to be a partner in the fight and to share the stories of our courageous associates who are breast cancer survivors,” said Jessica Adelman, Kroger’s group vice president of corporate affairs.

Kroger associates who are breast cancer survivors discuss what the #SharingCourage campaign means to them in an inspirational video above.

Since its inception, the Sharing Courage campaign has donated over $33 million directly to local breast cancer organizations. This year, Kroger will again donate $3 million to breast cancer awareness and research.

By visiting the website, customers can find stories of courage shared by Kroger associates and breast cancer survivors, post messages of hope, share their own stories, and find recipes for healthy living. By entering their zip code, customers can also find events in their area to join the Kroger family of stores in their efforts to support breast cancer awareness, research and prevention.

Kroger’s headquarters building will remain lit pink throughout the month of October.

Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,781 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,240 pharmacies, 785 convenience stores, 323 fine jewelry stores, 1,423 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.

Source: Kroger

Cause Marketing is a Win-Win For Everyone

You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to packaged-goods players such as General Mills and P&G, find that cause marketing efforts actually help persuade weary consumers to spend. It’s a win-win for everyone, no matter what side of the cash register you stand.

See how cause marketing can be a win-win for you. Contact us today.

Mary Shaw