Caribou Coffee Launches Loyalty Program, “Caribou Perks”
[Source: Caribou Coffee]
Caribou Coffee launched its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand’s passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special treats or great offers from Caribou.
Those who join the program and complete all the optional questions in their online profile will be rewarded with a free medium beverage of their choice, perfect to pair with any of Caribou’s wide array of delicious menu items such as a savory breakfast sandwich or a sweet baked good.
“After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program,” said Mike Tattersfield, president and CEO of Caribou Coffee. “Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment.”
Filed under: Brand Loyalty