• Category


Yesway’s Loyalty Program Rewards Customers with ‘Smiles’ Points

Yesway Rewards Gives Customers More of What They Want When They Want It

Yesway Rewards Program
Source: Yesway

The program rewards Yesway customers with a friendly and fun currency called “Smiles” for each dollar spent on fuel or in-store merchandise. Smiles can be redeemed for items like free fountain drinks, iced tea and Yesway-branded coffee, free roller grill items and candy, and free Yesway fountain travel mugs. The program will also include the roll-out of Yesway’s Beverage Club, which rewards any customer who buys five hot or cold beverages with the sixth one free.

We’re thrilled to now offer our customers even more reasons to shop at Yesway stores with our new Yesway Rewards customer loyalty program” said Darrin Samaha, vice president and brand manager for Yesway. “It is so easy to use, either with the card or our new loyalty app. We designed this program specifically to give our customers more of the items they want, when they want them, and also to give us a unique way to get to know our customers at a deeper level and most importantly, to thank them for their loyalty to our brand.”

How Loyalty Members Earn Rewards

In-store, after products are rung up:

1. Store Associate will ask members to swipe their Yesway Rewards card.
2. Members swipe their card, enter a phone number or have the associate scan a code from the mobile app.
3. Then pay as they normally would.

At the pump, before fueling:

1. Swipe their Yesway Rewards card, enter a card number or phone number
2. Swipe a debit or credit card.
3. Pump gas.

Members will earn ten (10) points for each dollar spent on in-store purchases and five (5) points for each gallon of gas they purchase.

How Yesway Rewards Works
Source: Yesway

Rewards that Members Can Enjoy

  • Upon registration, members receive a welcome gift of one Smile.
  • They will also earn a Smile for collecting 250 points. They can collect points in three different ways when making a purchase:
    • Swipe a Yesway Rewards card
    • Use the code on the Yesway Rewards app
    • Use a phone number (must be the same number used at registration)
  • Receive a Smile on their birthday.
  • Additional Smiles and Rewards are given out periodically throughout the year.

Once they have earned Smiles, members can redeem them for Rewards (free stuff to get on their next visit Yesway Rewards). Once they have redeemed Smile(s), they have 30 days to claim  Reward.

To support the program launch, Yesway team members spent part of the summer on a multi-city “Yesway Block Party” tour, visiting select Yesway locations and treating customers to fun-filled activities, giveaways, music, and food sampling. They were also on hand to assist customers with signing up for the program.

The Yesway Block Party
Source: Yesway Facebook

The quest to engage, keep, and grow your customer relationships begins with solid goals and an actionable strategy that ensures success. You need to look no further than Customer Insight Group’s proven proprietary systematic process to help you build an optimal program that is financially viable, sustainable, and achieves your business objectives. Our program design team has extensive experience across industries.

Loyalty Program Resources

Loyalty Blog

Loyalty Marketing Workshops

Why Loyalty Marketing

Mary Shaw