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Sears Leverages Loyalty Program to Lock In Holiday Sales

Sears Guarantee Rewards Loyalty Members

Member Bonus Event to Feature First-Ever
Shop Your Way Holiday Guarantee

In an unprecedented move, Sears announced a “Sears Holiday Guarantee” – if any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Your Way loyalty member the difference back in points.* The guarantee will be in effect Sunday, Oct. 16 from 6 p.m. to 9 p.m.

The Shop Your Way loyalty program accounted for 75% of Sears’ total sales in the first half of 2016, according to Rueter. Shop Your Way members are Sear’s most valuable assets and competitive advantage. Given how vital the loyalty program is to Sears’ existing sales, it makes sense that it would try to extend its value through events like this.

“More people are starting their holiday shopping early so we wanted to do something extra special for those members to help them get a jump start on their gift lists,” said Joelle Maher, president, and chief member officer for Sears. “It’s the perfect combination of beating the holiday rush and peace of mind knowing you’re getting the best deals of the holiday season – guaranteed.”

Sears Rewards Shop Your Way Loyalty Program Members

How the Shop Your Way loyalty program event works:

  • Member can shop in-store at Sears on Sunday, Oct. 16 from 6 p.m. to 9 p.m., when prices will reflect those for the upcoming Sears Days Lowest Prices of the Season sale (which officially starts Oct. 20)
  • All Shop Your Way members receive the Sears Holiday Guarantee
  • No further action is required by the member – if any items purchased at the event go lower at the same store for a lower price through Christmas Eve (including Black Friday), members will receive the difference back in points automatically credited to their account on 1/16/17– up to $100 in points per member

Shop Your Way Rewards Program

Becoming a Shop Your Way member is free and easy at sears.com/shopyourway. Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales, and digital coupons that can be loaded directly into their account.

Need help getting your loyalty program to reach its potential?

Customer Insight Group is an industry leader in customer reward programs and loyalty marketing. Call 303.422.9758 to learn how we can help enhance your loyalty program so it is driving your key business metrics successfully.

Sallie Burnett
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