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NYX Professional Makeup Launches “Makeup Crew” Loyalty Program

NYX Makeup Crew Loyalty Program
                      Source: NYX Professional Makeup

NYX is Bringing New Technology and Rewards to Their Loyal Customers

NYX Professional Makeup, a pioneer in converging the worlds of digital and beauty, recently launched “Makeup Crew,” a fan loyalty program and mobile app. The brand continues to redefine the beauty experience by further bridging the gap between brick-and-mortar retail stores and beauty e-commerce.

Customers who sign up for Makeup Crew will gain access to loyalty-exclusive rewards, dedicated shoppable content, customer loyalty gifts and in-app promotions for shopping online, in-store, or in-app.

NYX Makeup Crew Rewards App Features:

  • Beauty On-The-Go: Shop NYX Professional Makeup’s 2,000+ products, check in-store inventory, track shipments, and view previous purchases.
  • Shoppable Videos: Watch quick and easy tutorials featuring top influencers with quick add-to-cart purchasing option.
  • Community Content: Browse content by obsessed fans and snap selfies to become a part of the #nyxcosmetics community.
  • In-Store BFF: Scan products to read reviews and see product-specific, user-generated content. Have your member ID handy for seamless checkout at the register.
  • Previews and Promos: First look at upcoming product launches and access to the latest and greatest beauty trends, hacks, tutorials, and exclusive promotions.
  • App-Exclusives: Unlock one-of-a-kind virtual stickers and save favorite products, looks, videos, and store locations to a personalized vault.

“Our beauty lovers value artistry, innovation, and accessibility,” said Nathalie Kristo, General Manager of NYX Professional Makeup. “With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before. We are thrilled to bring this new technology to our community.”

How To Earn NYX Makeup Crew Rewards

Earn member-only product rewards as you spend. As you spend online and in-stores, unlock and redeem your rewards.
How To Earn Rewards with Makeup Crew
Source: NYX Professional Makeup

NYX Membership Benefits

  • NYX Birthday Gift HBD! Get a special treat on your birthday.
  • Anniversary Gift Score an annual reward as a member of Makeup Crew.
  • First To Know Gain access to the latest content, insider-only product previews and exclusive promotions.
Makeup Crew Benefits
Source: NYX Professional Makeup

Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends? Customer Insight Group is an industry leader in rewards programs and customer loyalty strategy and we can help. Check out these resources:

Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & EBooks
Loyalty Presentations

Mary Shaw