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Lyft Launches Loyalty Program for Business Riders

Lyft Loyalty Program
Photo by Jaap Arriens/NurPhoto via Getty Images

Big Rewards for Lyft Business Rewards Members

Lyft recently launched a loyalty program for travelers who join its business program. The Lyft Business Rewards program gives users the option to rack up rides for credit, according to Popsugar.

The program gives incentives to business travelers, for every five rides over $10 taken on the service, members will earn $5 credit on their personal account. Lyft has a service that’s directed at transportation managers of businesses.

Right now, the loyalty program is only limited to Lyft customers who use the service for business. That service, which can be registered for online, effectively lets users have a business and a personal account on the same mobile phone, making it easier to manage receipts and keep track of expenses. There’s no penalty for signing up as a business user on a personal account, however, so the service (and the loyalty program) can easily be used by anyone willing to join Lyft for Business.

Who is Customer Insight Group?

Customer Insight Group is a Colorado-based loyalty marketing agency leading the way in helping companies engage, keep and grow profitable customer relationships.

A lot of companies are testing different loyalty program strategies,  the more promising and successful ones seem to share some common characteristics. Learn the seven lessons from the innovators in the Making Loyalty Pay: 7 Proven Strategies presentation.

Loyalty Marketing Resources



Mary Shaw