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L’Oreal Paris Launches ‘Worth It Rewards’ Loyalty Program

L’Oreal’s New Loyalty Program Combines Rewards and Giving Back

L’Oreal’s New Worth It Rewards Program
Source: L’Oreal

L’Oréal Paris, the #1 Global Beauty Brand, launches “Worth It Rewards,” a first-in-mass for beauty, multi-category loyalty program. Offered across the brand’s four categories – Cosmetics, Hair Color, Hair Care and Skin Care – the program rewards consumers for purchases they are already making, while also providing them with philanthropic opportunities. Most notably, through the “Worth It Rewards” program, consumers can uniquely donate rewards points to the charities of the brand’s Women of Worth honorees.

“The ‘Worth It Rewards’ program links L’Oreal Paris’ brand purpose with our customers’ passion for beauty products,” says Tim Coolican, President, L’Oreal Paris USA. “We are excited to offer them more of what they love – more beauty rewards, more exclusive experiences and more opportunities to give back.”

How L’oreal’s Loyalty Programs Works

L'Oreal Paris Worth It Rewards Program
Source: L’Oreal

Upon joining the program, members are offered exclusive benefits such as: a welcome package, a birthday present, access to accelerated points promotions and coupons. On the “Worth It Rewards” site, consumers can easily link their pre-existing, retailer loyalty cards, allowing for automatic point collection at check-out when purchasing L’Oreal Paris products. They can also upload receipts directly on the site to receive their points. Consumers earn five points for every dollar spent on L’Oreal Paris products.

L’oreal Worth It Rewards Program Member Benefits

LOreal Loyalty Program Benefits
Source: L’Oreal

Members can seamlessly redeem points on everything from retailer gift cards and magazine subscriptions and consultations with beauty experts. The program also includes a cause marketing comp0nent. The program allows consumers to enjoy the beauty in giving back and donate points to the organizations of L’Oreal Paris’ Women of Worth honorees. Women of Worth is L’Oreal Paris’ signature philanthropy program which each year recognizes ten everyday women making a beautiful difference in their communities.

Did you sign up yet? What do you like best about the program?

One thing is for certain, nothing stays the same — and so it goes for your loyalty program. A constantly evolving marketplace, new competition cropping up, waning customer participation – whatever thorn is in your loyalty program’s side, it calls for evaluation, fine-tuning and re-energizing your loyalty program strategy that can ultimately result in improved ROI and a strengthened loyalty program. We can show you how.

Loyalty Marketing Resources


Mary Shaw