“Instead of relying on legacy couponing tactics as a way to reach millennial consumers, Jo-Ann is now tapping into Ibotta’s targeted and trackable programs on a pay-for performance basis,” said Kane McCord, COO of Ibotta. “This is tailored to help attract new customers, inspire lapsed shoppers to revisit their stores, and increase the basket size of loyal shoppers.”
Jo-Ann will initially offer customers $5 cash back through the Ibotta app – at various spending thresholds based on loyalty – when they make an in-store purchase at any retail location. The retail giant will also leverage Ibotta’s highly-active millennial base to engage consumers with seasonal content that inspires brand engagement and in-store trips. In a pilot program with Ibotta early this year, nearly three-quarters of redeemers at Jo-Ann stores were age 45 or younger, and Ibotta shoppers nearly doubled the average order value (AOV) compared with the Jo-Ann historical average.
“We know that inspiration can come at any stage of the creative process, which is why it’s so important for our customers to receive personalized content and savings along the way,” said Steve Miller, marketing director for Jo-Ann Fabric and Craft Stores. “Ibotta is the perfect partner to help us engage our customers in a brand-new way, while helping us capture a new audience of millennial shoppers who are starting their shopping journeys on their phones.”
Want to learn more about loyalty marketing? Checkout these resources:
Loyalty Marketing Blog
Loyalty Marketing Infographics
White Papers & eBooks