Jo-Ann Fabric’s Offers Cash Back on Purchases at all Retail Locations
Ibotta, the leading mobile shopping app that pays consumers cash back on their everyday purchases, has partnered with Jo-Ann Fabric and Craft Stores®, the nation’s leading fabric and crafts specialty retailer, to offer cash-back rebates on in-store purchases. The multi-year partnership will provide Ibotta users special offers and cash back options at any one of Jo-Ann Stores’ 850+ retail locations.
Through the partnership, Jo-Ann will utilize Ibotta’s newly-launched Dynamic Segmentation capabilities and its Customer Relationship Management (CRM) data to create segmented campaigns for its consumer targets. Dynamic Segmentation, which Ibotta rolled out to its partners in Q2, will allow Jo-Ann to deliver personalized media content and rebates with variable commissions based entirely on a consumer’s loyalty to the Jo-Ann brand. Jo-Ann can now access Ibotta’s 100 percent logged-in mobile platform to provide each consumer with a unique offer and interaction specific to their prior purchase behavior. Dynamic Segmentation allows the majority of Jo-Ann’s marketing budget to be allocated to new to file (NTF) customer acquisition efforts.
“Instead of relying on legacy couponing tactics as a way to reach millennial consumers, Jo-Ann is now tapping into Ibotta’s targeted and trackable programs on a pay-for-performance basis,” said Kane McCord, COO of Ibotta. “This is tailored to help attract new customers, inspire lapsed shoppers to revisit their stores, and increase the basket size of loyal shoppers.”
Jo-Ann will initially offer customers $5 cash back through the Ibotta app – at various spending thresholds based on loyalty – when they make an in-store purchase at any retail location. The retail giant will also leverage Ibotta’s highly-active millennial base to engage consumers with seasonal content that inspires brand engagement and in-store trips. In a pilot program with Ibotta early this year, nearly three-quarters of redeemers at Jo-Ann stores were age 45 or younger, and Ibotta shoppers nearly doubled the average order value (AOV) compared with the Jo-Ann historical average.
“We know that inspiration can come at any stage of the creative process, which is why it’s so important for our customers to receive personalized content and savings along the way,” said Steve Miller, marketing director for Jo-Ann Fabric and Craft Stores. “Ibotta is the perfect partner to help us engage our customers in a brand-new way while helping us capture a new audience of millennial shoppers who are starting their shopping journeys on their phones.”
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Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.