GameStop Revamps PowerUp Rewards™ Loyalty Program
GameStop updated their loyalty program, PowerUp Rewards, to make it easier for customers to take advantage of the rewards and benefits the program offers. With the updated program, U.S. members can choose to save their points and make selections from the PowerUp Rewards Catalog or receive $5, $10 or $15 reward certificates that can be used to make purchases in any GameStop store.
Members can enroll at any GameStop store and manage their accounts online or within the GameStop mobile app, available for free download through iTunes® and the Google Play store. The newly added dashboard feature makes it easier for members to select their reward preferences. As they reach certain point thresholds they will see the certificates added to their individual Active Offers, or they can stockpile their points to shop for great items in the Rewards Catalog.
“Many of our PowerUp Rewards members have asked us to send them their rewards automatically upon hitting a certificate reward threshold,” said Frank Hamlin, chief marketing officer at GameStop. “We listened to our customers and are now giving them the option to customize their reward experience, helping our customers track their accounts in real time while keeping more money in their pocket and offering a more personalized experience.”
For all purchases made at GameStop, PowerUp Rewards members receive points that can be redeemed for a variety of rewards, including gaming gear and collectibles available in the PowerUp Rewards Catalog and rare game-related rewards and experiences. For example, for 25,000 points or less members can get such cool items as a 12-inch Godzilla figure, a R2D2 STAR WARS scarf, or a $25 reward certificate.
PowerUp Rewards Pro members will automatically be set to stockpile their points and Basic members must make a selection to set their preference to save their points or automatically convert points to reward certificates. The first reward certificates are being issued now via email when a member has a qualifying point balance of at least 5,000 points. Reward certificates will be valid for 30 days.
At stores nationwide, customers can obtain a free Basic PowerUp Rewards membership or upgrade to a paid Pro membership for $14.99 and receive additional rewards such as point bonuses, a digital or print subscription to Game Informer magazine and other special discounts.
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Filed under: Brand Loyalty