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Enterprise Rental Updates Loyalty Program

Enterprise Rental Updates Loyalty Program

Travel Agents Get Richer Rewards With the Cash-In-Club

Enterprise Holdings Inc. has restructured its “Cash-In Club” loyalty rewards program to give travel agents a better user experience and new opportunities to earn incentives.

In addition to a rebranded website that’s optimized for mobile use, Cash-In Club members also can enjoy new rewards opportunities via email, as well as a new spring promotion, according to Enterprise.

“The enhanced Cash-In Club rewards program is our way of saying thank you to our loyal North American travel agent partners who choose Enterprise, National, and Alamo for their clients’ car rental needs,” said Jeff Coggin, assistant vice president of travel agency sales for Enterprise Holdings Inc. “With richer rewards opportunities and an improved online user experience, we’ve made it faster and simpler for agents who join Cash-In Club to earn rewards.”

Enterprise is using short promotional rewards to incentivize and reward travel agents. These promotions include offers like:

  • 10x points on weekend rentals.
  • 5x points on rentals booked in the U.K., France, Spain, Ireland, or Germany.
  • Double points on all other qualifying rentals.

All members continue to earn points on qualifying rentals, and agents signed up to receive promotional emails also get updates every few weeks about new earning opportunities, according to Enterprise.

Members receive one Cash-In Club point for every day of every qualified rental (up to 14 consecutive rental days) with Enterprise, National, or Alamo. Cash-In Club points can then be redeemed for Visa Prepaid Cards.

Sallie Burnett
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