BP Stations Strives to be Best Fuel Rewards Program
BP and United Airlines have teamed up to allows members of their loyalty programs to earn airline miles at the pump and use airline miles to help pay for gas.
According to loyalty expert, Sallie Burnett, “consumers expect flexibility in collecting loyalty points, miles and rewards. With every transaction, consumers are looking for ways to earn and burn loyalty points. BP’s partnership with MileagePlus enables the brand to increase engagement and minimize their breakage rate.”
When BP Driver Rewards and MileagePlus members sign up for this new program, they can earn 200 bonus award miles after joining and making their first fuel purchase with a linked debit or credit card.
Fuel Rewards Partner Benefits
Members can multiply their earnings through the following options: One award mile for every gallon of fuel purchased.
- Two award miles for every gallon of fuel purchased with a linked debit or credit card.
- Three award miles for every gallon of premium-grade fuel purchased with a linked debit or credit card.
In addition, BP Driver Rewards and MileagePlus members will be able to use 60 award miles per gallon to save 50 cents per gallon with a linked debit or credit card.
“We are thrilled to work with United Airlines to launch this exciting partnership,” said Rick Altizer, senior vice president of sales and marketing at BP. “We know that consumers want more choices when it comes to how they are rewarded by BP, and this program makes it even easier for our customers to save money on fuel purchases.”
“This partnership also builds on BP’s strategy to develop high-quality, differentiated fuel and convenience offers to provide consumers with choices that help simplify their busy lifestyles,” Altizer said.
“This unique program demonstrates our commitment to providing MileagePlus members with an industry-leading experience,” said Luc Bondar, president of MileagePlus Holdings and vice president of loyalty at United Airlines. “We want our members to have a variety of ways to earn and use miles, and they will be able to conveniently do so for fuel purchases with BP.”
Times have changed, the economy has changed, and your competition is barking at your heels. How can you leverage a loyalty program to keep your customers out of your competitors’ reach? Here are some great resources:
Filed under: Brand Loyalty