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American Eagle Launches AEO Connected Loyalty Program

American Eagle Outfitters New Loyalty Program
Source: American Eagle Outfitters

American Eagle’s Loyalty Program Now Delivers a Better In-Store, Online and Mobile Brand Experience

American Eagle Outfitters, recently announced the launch of AEO Connected, a new, highly-digitized loyalty program serving all American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected, where they enjoy greater convenience, more rewards, and an enhanced customer experience.

“Staying connected to our customers is at the core of everything we do, so we are excited to offer a unique program to attract new members and build on the strength of our brands, while highlighting our leading product categories, AE jeans and Aerie bras. AEO Connected rewards brand advocates and encourages greater customer engagement, beyond just transactional,” said Kyle Andrew, American Eagle Outfitters Chief Marketing Officer. “The new platform provides flexibility to evolve with the changing needs of our customers and supports upgraded features such as greater personalization, enabling us to provide a truly special customer experience.”

AEO Connected Highlights

  • Upgraded rewards for our best customers and brand advocates
  • Full integration with AE and Aerie’s branded credit cards
  • Special perks for purchasing key items, jeans, and bras
  • Exclusive member access to concerts, festivals and special events

Joining AEO Connected is free and can be done in stores, on the AEO mobile app or online. Customers are instantly awarded 500 points upon signing up and begin earning rewards immediately. AEO Connected also offers enhanced perks for AE and aerie branded credit card customers, including free standard shipping and faster rewards.

American Eagle Outfitters Rewards
Source: American Eagle Outfitters

How American Eagle Rewards Members Earn Points

Members of the AEO Connected Program are eligible to earn 10 points for every qualifying $1 (USD) spent, rounded to the nearest USD, at American Eagle Outfitters stores, Aerie stores, AEO Factory stores, through online transactions (including purchases made through the AEO | Aerie Mobile App) and via direct phone orders. No points will be earned on purchases made in Tailgate stores, Don’t Ask Why stores or at Todd Snyder stores.

When buying in-store, just make sure to let the associate know you are a member – you can show your rewards card on your mobile phone or the associate can look you up with your phone number, email address, or with your last name and zip code. When you’re buying online, be sure to log in before you complete your purchase.

The number of points you earn varies if you are using an AEO credit card/ Aerie credit card or an AEO Visa Card or Aerie Visa card.

American Eagle Rewards Benefits

As a member, if you purchase 5 pairs of jeans at AEO (excluding clearance, third party, and other denim items, such as skirts, shorts, and shirts) you will get 1 pair free! You can redeem the free jeans reward at American Eagle Outfitters stores, online or via the mobile App. In addition, if you purchase 5 bras and/or bralettes (excluding clearance and third party) you will get 1 bra free! You can redeem the free bra reward at Aerie stores, online or via the mobile App. You will also receive a special birthday offer, which you can use one time on any day during your birth month.

For every 2,500 points earned, Full Access members receive a $10 Reward and Extra Access members receive a $15 Reward.

Rewards are automatically generated and typically issued at least monthly. You should typically receive your Reward within 15-21 days after you reach 2,500 points, or after you have earned a free bra or free jeans reward. Rewards are sent directly to your email address, so make sure your email address on file is up-to-date. You can also access your rewards by logging into your account at ae.com/aeoconnected or via the AEO | Aerie Mobile App.
You can’t just start a loyalty program and forget it. With a successful loyalty program, you continuously evaluate and re-energize it for a deeper level of engagement that brings a boost to your program’s ROI. As you read above from, Kyle Andrew, American Eagle Outfitters Chief Marketing Officer, “The new platform provides flexibility to evolve with the changing needs of our customers and supports upgraded features such as greater personalization, enabling us to provide a truly special customer experience.” If your loyalty program is not evolving and changing with the needs of your customers you may need to take a look and refresh your loyalty program. Learn about our Loyalty Audit and how we can help you e-energizing your loyalty program today!