[Media Post, August 23, 2011]
American Express Open is launching the Business Gold Rewards card that will help small businesses earn double rewards points on marketing spending.
The card offers double points for all spending on online marketing. The announcement comes on the heels of American Express allowing card members to use points for Facebook advertising. This marks the first time any company has connected a rewards program to advertising spend — it also represents the only rewards program designed to generate demand for a business (most are cost-cutters), according to the company. This experiential customer-centric benefit strategy, is sure to make AmEx’s business to business loyalty marketing, a lot more successful.
Filed under: Loyalty Marketing