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Alaska Airlines’ Loyalty Members Get New Perk in January

This January Alaska Airlines is waiving its standard $25 bag fee to encourage new and existing loyalty members to experience the benefits of Alaska’s award-winning frequent flier program.

All checked bags come with Alaska’s baggage service guarantee. If a customer’s checked bag does not reach baggage claim within 20 minutes of the plane’s arrival at the gate, the customer is entitled to a $25 discount for use on a future Alaska Airlines flight or 2,500 Alaska Airlines Mileage Plan miles.

Alaska Airlines Mileage Plan, which ranked highest in J.D. Power’s 2014 Airline Loyalty/Rewards Program Satisfaction Report, stands apart from other airline frequent flier programs.

“We are excited to offer all Alaska Airlines Mileage Plan members a great perk when they fly with us during January – one free checked bag,” said Caroline Boren, Alaska Airlines’ managing director of loyalty marketing and customer care. “Starting the year by sampling Alaska’s award-winning loyalty program and beginning to earn miles toward a weekend getaway or the vacation of a lifetime is a great way to kick off 2015.”

[Source: PR Newswire/Photo Source: Alaska Airlines]

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

Mary Shaw