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Fidelity Investments Introduces Tiered Levels of Pricing to Reward Loyalty

Fidelity Investments®, one of the industry’s largest and most diversified financial services firms, announced the launch of a time-based pricing feature on its six new disruptive funds that provides pricing discounts for shareholders who invest in one of the disruptive funds through a Fidelity account and remain in the fund for extended periods. “We designed Read more…

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

GameStop Updates Powerup Rewards Loyalty Program

GameStop Revamps Powerup Rewards Loyalty Program In a shift to provide greater value to its customers, GameStop announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. PowerUp Rewards has over 55 million members worldwide. 5 Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Key Strategies to Promote Your Loyalty Program Run Enrollment Drives: Read more…

CRM Success: It’s All About the Strategy

Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intangible rewards. Benefits of Gamification  There are a number of different ways Read more…

Tim Hortons Announces New Tims Rewards Program

The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. “Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us Read more…

Millennium Hotels & Resorts Rolls Out My Millennium Guest Rewards Program

Hospitality group Millennium Hotels & Resorts, announced the launch of its new My Millennium Guest Reward Program. Millennium Hotels & Resorts has considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards has been added to the Read more…

Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program

MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help Read more…

Caesars Updates Player Rewards Program

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…