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Six Flags Announces Membership Rewards

New Loyalty Program Focuses on Creating Amazing Experiences Six Flags EntertainmentCorporation the world’s largest regional theme park company and the largest operator of waterparks in North America announced an exclusive new “Members Only” rewards program for its most loyal guests. “We didn’t want to create something just about spending money, because that’s not what we are,” Read more…

Victoria Secret Totally Revamps Pink Nation Loyalty Program

Victoria Secret PINK Unveils the all-new PINK Nation Victoria’s Secret PINK, the lifestyle brand dedicated to the independent college-age girl, unveiled a total revamp of its loyalty program, PINK Nation. The new PINK Nation delivers a more innovative and intimate brand experience through its newly designed mobile app. This includes the rollout of member-only offers Read more…

PetSmart Announces New Treats Loyalty Program

PetSmart Treats, PetSmart’s new loyalty program is now available across the retailer’s more than 1600 locations in the U.S., Puerto Rico and Canada, as well as online and through PetSmart’s mobile app. The points-based program allows members to earn points every time they shop in-store, online or donate to PetSmart Charities, and it rewards them with Read more…

Schnucks Unveils New Loyalty Program

 Schnucks Store Card Loyalty Program Customers who sign up for Schnucks store card program will earn 10 reward points for every dollar spent on qualifying* purchases. After accruing 1,000 points (the equivalent of $100 in purchases), customers will earn $2 off a future purchase. They can choose to redeem dollars off as they are earned Read more…

Customer Loyalty Trend: Artificial Intelligence

Customer Loyalty Trend 2018: Future of Customer Loyalty with Artificial Intelligence  Brands want consumers to commit to them, but one study shows that consumers are turning the tables and demanding that brands show commitment to them. While brands are focused on how many customers are visiting their site and downloading their apps, a study from Wunderman found Read more…

Customer Loyalty Trend: Shared Values Matter

Consumers worldwide expect brands to not only talk about what they stand for but what they stand up for and invest in brand activism on local, social and environmental issues that impact employees, customers, and their communities. The 2017 Cone Communications Corporate Social Responsibility (CSR) study found that 63% of Americans are hopeful businesses will take the Read more…

6 Quick Tips to Increase Loyalty Program Participation

Why Loyalty Programs Fail 43% of shoppers say rewards expire before they can be redeemed and 38% of shoppers say they never knew if they had rewards available (CodeBroker) 57% of loyalty program members do not know their points balance, and 38% are unaware of their points value. More than 1 out of 5 members Read more…

ExxonMobil Transitions to New Loyalty Program

Plenti, a coalition loyalty program, failed to gain traction. Coalition programs are loyalty programs operated by more than one business and the customer data is collected in a shared customer database. In Canada, the U.K. and Europe, coalition programs like Air Miles and Nectar, have been successful. Air Miles was introduced in America in 1994, it Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Here are the 7 best ways to get your customers excited and engaged with your program! Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher Read more…

How to Keep Customers Coming Back Again and Again

From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. With consumers having more information, more and more control over the buying process, brands must dedicate more resources to engage, keep and grow their customer relationships. Read more…