Loyalty Marketing

Customer Relationships are a journey, not a destination.

You’re going to have to change course now and then. Anyone who has weathered the ups and downs of a personal relationship knows that rarely do things stay the same. However, it is a reminder that the relationship you have with your customers takes just as much hard work, attention, and adaptation to change to make it a successful one. No matter where you are in your loyalty program journey, you’ll find our highly regarded insight and direction can guide you in the most promising omnichannel customer loyalty approach. Think greater share of wallet, improved lifetime value, and diehard loyalty that would even make your dog jealous.

Systematic New Loyalty Program – Customer Insight Group has a proven process that brings your new loyalty program’s strategy and design to life. At completion, you’ll implement a groundbreaking loyalty program that will achieve your objectives and is a seamless, natural extension of your brand.

Loyalty Audit – Challenging marketplace, new competition, waning customer participation – whatever elements keep your loyalty program from optimal success, now is the time to revitalize. We help you fine-tune your program’s value proposition and better focus your resources to promote and differentiate the program to make it work harder for you and keep your customers out of your competition’s reach.

Loyalty Navigator – Whether your business objectives are retaining customers, creating differentiation in the marketplace, increasing revenue, or engaging customers, our proven Loyalty Navigator process can help steer your loyalty strategy in the best direction to achieve your customer relationship objectives.

Custom Loyalty Workshops – If your most significant hurdle is getting everybody on the same page internally; a workshop is the right place to start. Our interactive Loyalty Marketing Workshop gets all the key players within your organization in one place and on board with industry trends, recent loyalty research, and direction to drive your loyalty strategy forward. Workshops are customized to address your organization’s specific needs and goals.

Cause Marketing Exploration – Satisfy your company’s desire to do the greater good and make it part of your customer loyalty efforts simultaneously — when you know what matters to your customer. Let our experts show you how both objectives can work in tandem by using customer insight, reward tactics, and relevant communications.

Justify a Loyalty Program Need to justify a loyalty program? Check out these eight benefits of a loyalty program.


Want to learn more about loyalty marketing?

Use the links below to learn everything you need to know about customer loyalty: what it is and why it’s important,  and the value they can add for your customers and your business.

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Loyalty Blog

Get the latest news on customer loyalty and reward programs, global research, best practices, and examples.

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Loyalty White Papers

Get answers from industry leaders to the most common questions about loyalty programs.

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Loyalty Experts

Insights from loyalty marketing experts on how the most successful brands cultivate customer loyalty.

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Training & Education

Get answers from industry leaders to the most common questions about loyalty programs.

Let’s Connect

See how Customer Insight Group can help you build loyalty strategies and programs that keep your customers coming back.