Green Industry Gains Insight Into Loyalty Marketing

Contact Information: Mary Shaw 303.422.9758
Customer Insight Group, Inc.

Customer Retention Strategies to Boost Sales and Profits

Denver (December 17, 2012) — It might be easy to think that those in today’s green industry are only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, but the fact is, they’re also interested in the nuts and bolts of marketing and growing their businesses. That’s where loyalty marketing pro Sallie Burnett comes in.

Sallie Burnett, President of leading strategic marketing firm Customer Insight Group, will present a Loyalty Marketing Workshop to attendees at the ProGreen Expo on Thursday, January 17 on how to strengthen their customer relationships to ultimately impact their bottom line and future growth. There are big advantages of having a customer retention strategy:

  • Reduced Advertising Expenses: It cost less to keep a customer than to find a new one.
  • Increased Sales: Repeat customers are more likely to buy more products and more categories of products
  • More Referrals: Loyal customers are more likely to recommend your company and to engage your brand on social media.

In Sallie’s Loyalty Marketing Workshop, attendees will learn how to plan, launch, overhaul and evaluate their own customer loyalty marketing program that recognizes and rewards best customers while increasing the bottom line. Whether you’re just starting out with a customer loyalty initiative or you recognize that the one you already have needs reworked, this seminar will provide valuable insight into where your next steps should be.

“We know that loyalty marketing works,” shares Burnett, “It’s as simple as that. The tactics of engaging, keeping and growing customer relationships have proven their value for businesses big and small, across industries and around the globe.” Sallie plans to share proven techniques on how to dramatically reduce attrition, improve customer profitability, drive brand loyalty and differentiate yourself from the competition. Customer loyalty initiatives can be the tipping point that ultimately fosters brand advocacy and strengthens the brand connection with customers.


Customer Insight Group is a leading strategic marketing firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs. Sallie Burnett is the founder and President of Customer Insight Group and an expert in the field of relationship marketing. In 2009, the Rocky Mountain Direct Marketing Association named Sallie Direct Marketer of the Year.