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Presentation Title: The Journey Matters More than the Destination

The Customer FEST India 2018


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Sallie Burnett gave the keynote presentation, The Journey Matters More than the Destination at the Customer FEST India conference. Sallie explained that the journey to improving customer loyalty matters more than the goal itself. As marketers take their eyes off the prize and value the journey, they develop a deeper understanding of the customer relationship and build both behavioral and emotional loyalty.
In this keynote, Sallie Burnett addressed:

  • What it means to create a pragmatic approach to building customer loyalty, so the value generated from the journey far exceeds the goal itself.
  • How and why others have already succeeded, what doesn’t work, and — more importantly — what does work.