What Are The Advantages and Disadvantages of Using Influencer Marketing

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin And influencer marketing can give you just that. But only if employed right! Today, companies aim to communicate with consumers in the most creative manner imaginable. One of them has become influencer marketing.  As a now well-known unique marketing Read more…

Filed under: Marketing Library, Social Media Marketing

The 6 Best Marketing and Social Media Apps for Students

Selling yourself as a brand that’s what’s trending in 2022. Everything and everyone is a brand. One thing no one prepares you for in your student life is the amount of work it takes to maintain your social media profiles efficiently. You are constantly drowning in homework and tests, all while trying to maintain a Read more…

Filed under: Marketing Library, Social Media Marketing

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, marketers have seen one of the most significant changes in how consumers research products and brands. The Global State of Digital 2022 report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

Filed under: Social Media Marketing

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium, or large, social media provides several benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Brand’s Awareness Read more…

Filed under: Social Media Marketing

How to Build a Social Media Strategy

Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media marketing is done on Twitter, Instagram, Facebook, Snapchat, Pinterest, TikTok, YouTube, Google+, Linkedin, and much more. This form of marketing is integrated with an overall marketing plan to achieve business Read more…

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Now’s the Time for a Social Media Audit

Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. Use the six steps below will take you through a basic but effective social media review. Why Use Social Media for Business Why is social media important for business? Whether your company Read more…

Filed under: Marketing Library, Social Media Marketing

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Filed under: Social Media Marketing

Successful Social Media Campaigns

Social Media Campaigns That Work A report from Clutch shows that 71% of businesses use social media and 47% began before 2017. More than half (52%) of small businesses post to social media at least once per day, something social media experts recommend. It’s clear that organizations are acknowledging the power of social media to Read more…

Filed under: Social Media Marketing

How Nonprofits Can Utilize Social Media To Do Good

Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…

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Top Nonprofits on Facebook & What They Are Doing

Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits,  Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…

Filed under: Social Media Marketing