Give Your SEO a Boost With a Smart Social Media Strategy
Find out how search engines are indexing the content shared on many social media sites and how it’s important to make sure that your social media strategy ties into your SEO strategy. Why is SEO important? The top organic link on page one of a SERP receives almost 50% of the clicks on the page Read more…
Filed under: Search Engine Marketing
Planning for 2012? Start Your Digital Strategy Here.
Marketers everywhere are scrambling to set their marketing and digital marketing strategies for the coming year, and encountering obstacles ranging from corporate politics to shifting or disappearing budgets to a lack of appropriate information upon which to base that strategy. Most would welcome a tested approach to help define a strategy in a way that Read more…
Filed under: Search Engine Marketing
Best Practices in Traffic Building
I found this article by searching “best practices in traffic building” on Google and clicking on the number one unpaid result, figuring it would be the most relevant based on its accessibility to my search. After reading it, I was surprised at the simple ideas laid out to increase traffic. These included things like frequent Read more…
Filed under: Search Engine Marketing
Integrating SEO and Social Media Strategies
As social networking is growing exponentially in popularity and new sites to social network on are popping up everywhere. From a marketing perspective, it makes sense to take advantage of this large number of potential customers. Rob Stretch mentions in his article that it is possible and beneficial to use social media as an additional Read more…
Filed under: Search Engine Marketing
4 Ways to Use Social Media to Kick Up Your SEO
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content – social media content – had unequivocally and officially become a search engine marketing tool. Wikipedia defines Search Engine Marketing as, “a form of Internet marketing that Read more…
Filed under: Search Engine Marketing