Integrating Search and Social Advertising Yields Superior Results
[Source: Marin Software] The recently released white paper from Marin Software, “The Multiplier Effect of Integrating Search and Social Advertising” found that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. The report compares results from advertisers who manage Read more…
Filed under: Search Engine Marketing
The State of SEO Infographic
Get the Social Media Picture at Customer Insight Group.
Filed under: Search Engine Marketing
Search Goes Social with Bing
In order to compete with search engine giant, Google, Bing redefined its value proposition by adding social media to its search results. Bing’s social sidebar, a component of the search screen that sits on the left-hand side of the results page, integrates Facebook, Twitter, Quora and Foursquare into search results in order to glean answers Read more…
Filed under: Search Engine Marketing
Three Steps to Take Advantage of Social Media
With the serge of social media today the importance of a business’ presence on such outlets is becoming a vital aspect of a company’s search engine optimization program. A business’ social media presence influences their ranking within their SERP’s. However, even though there is not a definitive answer from Google about the specific mechanisms by Read more…
Filed under: Search Engine Marketing
10 Pinterest Ideas with SEO Benefits
Pinterest for Business has SEO Benefits Given the advent and recent growth of Pinterest, it is important that marketers understand how to capitalize on this tool, specifically as it relates to Search Engine Optimization efforts. Pinterest, a massive social network that allows users to “pin” images to virtual pinboards, allows companies to build an extensive Read more…
Filed under: Search Engine Marketing
Using PPC & SEO To Gain Competitive Advantage
As the rise of Google Adwords and Bing pay per click advertising seemingly never ends, so has the pressure on implementing exceptionally successful digital marketing campaigns. Gaining that sought-after competitive advantage can be seen as a daunting task for today’s digital marketer. There is hope, however, and this hope lies in the use of competitive Read more…
Filed under: Search Engine Marketing
Microsoft Unveils New Update to Bing
Microsoft unveiled a major update to its Bing search engine yesterday that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric. With the new version of Bing, rolling out Read more…
Filed under: Search Engine Marketing
Give Your SEO a Boost With a Smart Social Media Strategy
Find out how search engines are indexing the content shared on many social media sites and how it’s important to make sure that your social media strategy ties into your SEO strategy. Why is SEO important? The top organic link on page one of a SERP receives almost 50% of the clicks on the page Read more…
Filed under: Search Engine Marketing
Planning for 2012? Start Your Digital Strategy Here.
Marketers everywhere are scrambling to set their marketing and digital marketing strategies for the coming year, and encountering obstacles ranging from corporate politics to shifting or disappearing budgets to a lack of appropriate information upon which to base that strategy. Most would welcome a tested approach to help define a strategy in a way that Read more…
Filed under: Search Engine Marketing
Best Practices in Traffic Building
I found this article by searching “best practices in traffic building” on Google and clicking on the number one unpaid result, figuring it would be the most relevant based on its accessibility to my search. After reading it, I was surprised at the simple ideas laid out to increase traffic. These included things like frequent Read more…
Filed under: Search Engine Marketing