Customer Insight Group Loyalty Blog

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Online Video Content in America

These statistics from comScore’s recent report on US online video rankings caught our eye. Just one look and you’ll be hard pressed to argue with the growing importance of video content within a brand’s audience. How are you leveraging video content?   179 million US Internet users watched nearly 38 billion videos of online video Read more…

What Marketers Should Know About Brand Advocates

[eMarketer 3/5/12] Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever Read more…

Retailers Flock To Online Marketing

[MediaPost, 2/15/12] E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in IT, Web sites and online marketing in store for the year ahead. Chains are also increasingly reliant on new media in their marketing mix: Online marketing activities represented more Read more…

A New Approach to Online Customer Loyalty

Two companies are joining forces and changing they way that most of us thing about online customer loyalty. If you are like me, you have not heard about Bazaarvoice or Badgville, but the firms that these two companies serve are nothing short of everyday recognizable brands – Samsung, NBC, Interscope Records, Deloitte Digital, Best Buy, Read more…

NRF Big Show Wrap Up: Online Marketing Strategies

A panel discussion titled: “Marketing Strategy Online: Trends and Implications Every Exec Should Know” was presented at the National Retail Federations 1001st Annual Convention & Expo in New York City in January. The panelists included: Brian Tilzer, VP e-commerce and business development, Staples.com; Prama Bhatt, VP e-commerce for Kenneth Cole Productions; Steven Dee, CIO of Read more…

Growth in digital coupons continues into 2011

After lagging in the new millennium, the use of traditional and digital coupons is blossoming again in the last two years. Digital coupon growth is outpacing traditional coupons, according to Patrick Crisp, senior director of communications for digital coupon distributor Coupons.com – the Gap raising more than $11 million in a single day recently by Read more…

Retailers Reap Rewards From Online Coupons

[Compete, June 8, 2010] Savvy consumers have long looked to coupons for additional savings, but a recent study shows that online coupons can have a significant impact on a retailer’s bottom line. According to a recent “Online Shopper Intelligence” survey conducted by Compete, one-third of online shoppers generally use coupon sites while shopping online. What Read more…

Forrester Analyst Outlines 7 New Rules for Online Marketers

It’s time for Web merchants and operators to stop considering themselves the “underdog,” according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of “new rules” for Web marketers to heed if they’re to sustain the rapid growth Read more…