Study: Mobile Ads Increase In-Store Visits by 80%
A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…
Filed under: Customer Experience Management, Internet Marketing, Mobile Marketing, Online Marketing
Content is Still King in 2015 – Updated Strategies to Rule Online
Ever wonder where the phrase “Content is King” originated? Almost two decades ago in the beginning of January 1996, the almighty computer king himself, Mr. Bill Gates wrote an article by the same name. In this piece, he predicted, “Content is where I expect much of the real money will be made on the Internet, Read more…
Filed under: Marketing Trends, Online Marketing
Google+ Stats Marketers Need to Know
Google+ has been growing at a surprising rate and has become powerful social media channel because of its increasing influence on search rankings. If you still haven’t jumped on board and taken advantage of everything this network has to offer here are some stats you should consider. Stats You Need to Know about Consumers and Read more…
Filed under: Online Marketing
Chevron Delo Announces “Pick-Up Your Truck” Sweepstakes
Last week Chevron Delo announced the “Pick-Up Your Truck” sweepstakes, which offers participants a chance to win a 2014 Ford F-250 Diesel Truck and other prizes. “Now in its fourth year, our annual sweepstakes is designed to reward the hard-working and recreational lifestyle of our customers,” said Jim Gambill, North America Commercial and Industrial Brands Read more…
Filed under: Online Marketing
Marketers Continue to Increase Online Ad Presence
According to a February 2013 survey fielded by CMO Council. The study found that whereas in previous years, online ads had served primarily direct-response purposes, this year, marketers are moving to a more even mix of brand-focused efforts alongside direct response, with 64% planning to do a mix of both. And in fact, brand advertising Read more…
Filed under: Online Marketing
Google+ Infographic
Get the Social Media Picture at Customer Insight Group.
Filed under: Internet Marketing, Online Marketing, Social Media Marketing
The Rise, Stumble, and Future of Gilt Groupe’s Business Model
Gilt Groupe is a member’s only, wholesale marketplace that engages in flash sales. Gilt Groupe was the first e-businesses of it’s kind, taking full advantage of the recession and retailers need to sell excess inventory. This free website grew mostly by word of mouth among “urban sophisticates” and became so popular that the website could Read more…
Filed under: Online Marketing
How the Internet Changed The Music Business
The Internet is arguably the most important invention of its kind since the telephone. It has allowed for commerce and communication on unprecedented level. One particular business that has been significantly changed by the Internet has been the music business. When the Internet was first proliferated, some were quick to note how effective it would Read more…
Filed under: Online Marketing
Product Videos Encourage Purchase Decisions
The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online. Customer testimonials and reviews are the most commonly watched Read more…
Filed under: Online Marketing
Brand Advocates Are Here to Help
Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix. As social media gives average consumers a longer reach, brand advocates of all types Read more…
Filed under: Online Marketing