How to Accelerate the Growth of Your eCommerce Business
Successful businesses never stop evolving, and if you have an eCommerce business, you should follow this practice. The number of companies moving online has constantly been growing in the last years, and with the pandemic, the trend has accelerated. But, without the proper strategy, standing out is now more difficult than ever. In this article, Read more…
Filed under: Marketing Library, Online Marketing
10 Strategies to Grow Your Business
Having a business is one thing, but growing it is entirely another. Constant development and growth are oxygen for businesses to survive in any market with competition at the peak of all its being. Sometimes, it’s even easier to say that launching a business is a small feat; bringing growth is the hard part. Because Read more…
Filed under: Marketing Library, Online Marketing
Crate and Barrel’s Digital In-Store Experience Increases Sales
Crate and Barrel Introduces In-Store Tablets to Provide An Easy, More Continuous Experience and Drive Sales Crate and Barrel, retail chain specializing in housewares, furniture, and home accessories recently announced a new customer experience, Crate and Barrel Connected Store. Now customers can discover, browse, compare, and buy using in-store tablets. Using branded tablets, called MobileTotes, Read more…
Filed under: Online Marketing
MasterCard Launches Artificial Intelligence Bot for Consumer Banking
MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…
Filed under: Online Marketing
Report: Consumer Use of Print and Digital Coupons Increasing
The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…
Filed under: Online Marketing
Ulta’s Digital Marketing Increases Customer Awareness and Sales
Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…
Filed under: Online Marketing
Crate & Barrel Launches Digital Engagement Solution
Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers. Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and Read more…
Filed under: Online Marketing
Survey: B2B Digital Marketing
A recent survey revealed successful digital marketing requires a financial investment, tactical proficiency, and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was Read more…
Filed under: Online Marketing
Report: Driving, Measuring and Successful Lead Generation
Lead Generation Marketing A recent report reveals how marketer generate leads, their biggest challenges and what problems need to be solved in 2016. The report released by Formstack, also breaks down the ways B2B and B2C marketers evaluate and optimize campaigns, determine the return on investment and track metrics. Lead Generation Key Findings 45% of Read more…
Filed under: Online Marketing
Tips for Building Your Brand with Linkedin
LinkedIn Company Page Best Practices Today, businesses realize that LinkedIn and other social networks can be just as important as their websites and deserve serious attention. LinkedIn gives organizations increased visibility for their brand, products, and services. Potential customers, clients, and suppliers can learn about your company on LinkedIn to see if they’re interested in Read more…
Filed under: Online Marketing