Customer Insight Group Loyalty Blog

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Apple Pay Now Available on Dunkin’ Donuts Mobile App

Dunkin’ Donuts Makes Apple Pay Available via the Dunkin’ Mobile App Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. Online shopping in apps accepting Apple Pay is as simple as the touch of a finger with Touch ID, Read more…

The Future of Mobile Wallets

SOURCE: MERCURY NEWS//ZUMA PRESS The ability to pay for store purchases using your cell phone is quickly becoming a widely accepted practice. The new medium, which is called a mobile wallet, is quickly becoming a strong preference for many individuals over digging through a traditional leather wallet to find a credit card or debit card Read more…

Target Launches Beacon Mobile Technology

Target recently announced that it will start testing beacon technology in 50 of its stores nationwide. Stores deploying the beacons will beam special deals and recommendations through the retailer’s mobile app to customers as they shop, provided they opt in to receive these alerts. For example, you’re shopping in the Baby department. Once you opt Read more…

Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

4 Tips For Creating A Mobile Website

With mobile design growing in popularity over recent years, many mobile users expect a fast and fully integrated mobile experience when they visit your website from a smartphone or tablet. If you haven’t created a mobile website, you’re missing out on a huge opportunity to build awareness of your business and attract customers. Research by Read more…

Taco Bell’s Launches Mobile App with Social Media Blackout

Today, Taco Bell launched its mobile app to order and make payments from your mobile device. The free mobile ordering app gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it – all in the palm of their hand. As part of the launch of its mobile-ordering Read more…

Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.   Stats You Need to Know about Customers and Mobile Read more…

Mobile is the Must-Have Shopping Companion for Moms

Moms are busier than ever and are turning to their mobile devices to help make parenting easier. Studies show, 70% of moms reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more. While shopping, 60% reported that retailer apps Read more…

Ordering Food Goes Mobile, According to Super Bowl Snacks Research

With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry Read more…

Mobile Shoppers Expect More From Retailers

It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively.Wal-Mart, for instance, has begun to offer special promotions exclusively to mobile Read more…