Taco Mode: Option for Lyft Passengers on Mobile App
Add a Taco Bell Stop to Your Lyft Ride Taco Bell and Lyft recently announced their test of “Taco Mode,” which certain users can choose on the mobile app from 9 p.m. to 2 a.m. on Thursday nights through Saturday nights over the next two weeks. When customers choose Taco Mode rather than Line, Lyft, Read more…
Filed under: Mobile Marketing
Lancôme Increases Conversions 17% with Progressive Web App
Lancôme Boosts Sales and Engagement with Progressive Web App To increase traffic and re-engagement, Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on their mobile site. The beauty brand started using push notifications re-engage consumers, which has driven an 8% rise in conversion rates on recovered carts. PWA is an app-like Read more…
Filed under: Mobile Marketing
Gillette Offers On-Demand Razors Via Text Messaging
Gillette Revamps its Subscription-Based Service for Shaving Razors The new service, “Gillette on Demand” offers an industry-first on-demand razor purchase option. Now getting a shipment of razors is as easy as texting “BLADES” to a specific number with Gillette on Demand. The creation of this new service and its features is fueled by the understanding Read more…
Filed under: Mobile Marketing
Mobile Wallet Marketing
Consumers Use of Mobile Wallets Increases and They Want to Use Them More A recent report reveals that in the last three months, 67 % of millennials have used mobile wallets compared to 51 % of respondents who are 35 to 54 years old. Consumers want to communicate with brands about sales, offers, coupons, and Read more…
Filed under: Mobile Marketing
Kohl’s Pay – Mobile Payment App
Kohl’s Pay Lets You Pay For Purchases with Kohl’s Charge Card from a Mobile Device Kohl’s has a big vision in play as it rolls out its mobile payments platform — and that vision sees payments as part of a larger picture in creating customer convenience. The program integrates the Kohl’s Charge private label credit Read more…
Filed under: Mobile Marketing
Retailers Leveraging Mobile Technology to Drive Sales
Mobile App Programs Help Retailers Enhance Customer Experience, Boost Loyalty and Drive Sales Armed with mobile devices, store associates and managers can meet the needs of consumers and generate more sales revenue and engaging customers. According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from Read more…
Filed under: Mobile Marketing
Marketing Study: What do Consumers Want
Study Reveals What Consumers Want From their Shopping Experience Study confirms what most retailers already know. Consumers want businesses to make it easy and convenient to buy. This includes offering advanced mobile features, flexible shipping options, and hassle free returns. A recent UPS and ComScore study revealed that consumers plan to research and purchase more frequently using Read more…
Filed under: Mobile Marketing
2016: The Year for Mobile Sales Growth
Mobile Commerce is Becoming a Bigger Part of E-Commerce Overall 2016 predictions by Forrester Research estimate mobile-based purchases to exceed $142 billion in the US. The mobile market is estimated to represent 40 percent of all online purchases in the US. Other mobile forecasts anticipate a 30 percent cross channel component in US consumer purchases, Read more…
Filed under: Mobile Marketing
Top Tips for Mastering Your Mobile Marketing
Take Your Marketing on the Move With These Mobile Marketing Tips Optimize your mobile marketing strategy with these 10 tips: Determine goals and priorities: Are you focused on optimizing your site for mobile? Are you looking for a way to great location based in the moment mobile campaigns? Do you want to create a mobile Read more…
Filed under: Mobile Marketing
Mobile Marketing Statistics
Mobile Marketing Statistics You Should Know The future of online marketing involves smartphones and tablets. Get ready for the future with these stats to inform your mobile marketing strategy mobile site design and app development. Today, 90% of Americans own a cell phone and the vast majority of them believe that your mobile website Read more…
Filed under: Mobile Marketing